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A number of cable, satellite, and IPTV providers have introduced TV Everywhere services that let viewers watch TV content online. But satellite TV provider DISH will be the first to introduce a standalone subscription TV service over-the-top, with the launch of its new
DISHWorld package of international channels rolling out on the Roku streaming box. DISHWorld is made up of a series of international video channels from and makes them available on Roku for $19.99 a month. The service allows DISH to take a bunch of content that doesn't usually have a huge audience, and doesn't cost a whole helluva lot to license, and make it available to niche audiences. And Roku is already a pretty popular device for watching international content.
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